Friday, December 28, 2007

Presenting Our New Logo

Every good farm needs a good name and a good logo to stand proudly by the entrance of the property. At this time, we don't really have an official entrance nor the need to advertise ourselves to passers-by, but since we're selling eggs, we thought it would be nice to develop a logo to cover the original labels on our recycled egg cartons that we use for distribution. A while back, Dionne and I discussed property names and wanted something that sounded "farmy" as well as something that expressed a personal aspect of our lives. Being the rabid Star Wars fan that I am, I wanted something that would let other hardcore fans know that we were here, and yet something subtle enough that the general public wouldn't be confused by a "Star Wars"-sounding name. The answer was Blue Harvest Farm. To make a long story short, "Blue Harvest" was the code-name used during film production of 1983's Return of the Jedi to mislead paparazzi and media. The Lucasfilm staff even went so far as to produce fake Blue Harvest hats and t-shirts for all the crew. The name works really well for us since the term "harvest" has the "farmy" feel we wanted, plus we are located near the Blue Ridge Mountains. Okay, so now that we've established the Star Wars connection, here's where the inspiration for the actual logo design came from...Lucasfilm's own logo:

1 comment:

Jenny said...

I am not a massive SW fan, but I love the new logo and all that is behind it. Great job! I can't wait to see it in my fridge.